Cloud Computing and Soup - the Economy
Campbell's Soup seems to be the only company immune from the economic crisis facing the world today. Their stock is on the rise and people are seeking comfort foods in a time of stress. Maybe they are stocking up on inexpensive foods that store well. In any case, it is an interesting measure of human nature and the times in which we live.
There's another micro-economy that is actually helped by tough times - Cloud Computing technologies. The promise - “use the cloud and pay less."
As a leader in the field, we are often asked, “how is the economy effecting your business?” The answer is sometimes tough to give, because you want to be sensitive, but the fact remains that more people are seeking out alternatives to get their job done with less money. So…it is helping accelerate the decisions to try alternatives that executives may have waited to try.
The reasons are obvious – as mentioned in previous blogs, the pressure is on to be more efficient in marketing… to do more with less. People lose their jobs quickly due to lack of results. Those who can take a process and boil it down to its essentials and save the company time will win every time. It’s just a question of how log it takes to break through the status quo. You see, as also mentioned in a previous blog, people fear change and like to stay with the known. It’s safe…until they are threatened with change they can not control, such as economic crisis.
Human nature being as predictable as it is, during times of stress people turn to soup, pizza and find ways to get the job done within their means.
I’m a proud parent of 4 kids. There is nothing I wouldn’t do for them. I feed them, make sure they are healthy, give them every opportunity and support them in what they love. I have one other kid that I can not help think is growing up at the right time and that is my company - MuseWorx. I spent a lot of time with her as well. Honestly I spend more time with her than my own kids and wife, but that’s another story. She is absolutely positioned to make a disruptive difference in a time when this industry is waking up to new realities of competition around the globe and economic realities that have never been seen in my lifetime. To continue the analogy, my little girl is growing up and is ready to take on a world that has to consider what she has to offer.
The world has changed. Economics have changed. Cloud and SaaS solutions that are on-demand and provide a more efficient means to accomplish needs that will not change are in demand. In the marketing space, these are needs to create and deliver the right message to the right person at the right time. This fundamental need of any company is becoming more challenging and must be addressed in new ways. Stay tuned for more on this subject.
Buy some soup!
