Who is this blog for?
- Marketing Industry professionals
- Business people who want better and cheaper ways of acquiring and retaining customers
- Technology people who want to see the impact of their ideas on this industry
I'd like us to explore three areas together:
1. Education
This revolution will transform marketing and may do so faster and more completely than any change before it. However, until we understand what in the 'hec' "it" is, we will feel its impact before we know its coming.
First of all, let's learn what it is and what it means to us in the industry. There are competing definitions of cloud computing in general. It is confusing even for those of us with a science and technology background. For those of you with a creative and people background it must be even more so. So let's speak plainly and frankly.
With some basic foundations, we can begin to apply the concepts to our industry.
2. Industry pontification
What is the impact on the industry at a high level? In some ways I'm looking for the futurist's among you to give us the "Minority Report" cool things that this will enable. Where is this going?
3. Industry Impact
What does this mean for advertisers, agencies and marketing professionals today? How can they prepare?
This will be a group effort. I will be inviting many professionals from my company and from the industry to speak. As the editor, you should know that I am certainly a champion of the transformation. Our company is built to facilitate the transformation. In many ways, my business partner and I have been working on this since 1996. But it wasn't until 2 years ago that we formulated a vision and began working to be a part of what we see as the overriding wave of our time. As such, this blog is somewhat self-serving, for which I do not apologize. It is timely and needed.
Please comment and if you wish to add to this blog, please email me your article for consideration.
Happy blogging
David
1 comment:
Great idea!
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